It’s nearly swimwear season and gyms are filling up as people resolve to get in shape. It’s also the perfect time to get your career in shape, so while you’re thinking about how to get a great physical workout, don’t neglect to give your personal brand some exercise too.

Always warm up. Make sure you do your preparation. Think ahead, strategise and practise what you will say about yourself if you are given the opportunity.

Understand your limitations. Just as most rugby players aren’t built to be Tour de France cyclists, we each have different strengths and talents. Identify yours and focus on them. If you’re an introvert, for example, public speaking may not be the best choice of personal brand building for you. Consider something that plays to your strengths instead.

Push yourself. It’s only when you push your limits that you will expose your greatest strengths and talents. Like a runner who increases the distance he races, challenge yourself to go further.

Find a personal branding gym buddy. It’s often easier to go further with a support system, which is why cycling and jogging clubs are so popular. Network and expose your brand to the right target audience and associate with people whose brands you admire – being connected with them will automatically raise your brand profile, just as playing with a stronger tennis partner might better your game.

Don’t forget to cool down. Take the time to stop and reflect on what you have achieved and to ensure that your progress is in line with your personal branding objectives. Taking time to cool down is a way to make sure you don’t get ahead of yourself and cause injury.

About Donna Rachelson
Rachelson is a branding and marketing specialist who uses her passion and 25 years of experience in strategy, marketing and change management to empower people and teams to achieve breakthrough results.

She is the founder of Branding & Marketing YOU. The company offers keynote presentations, workshops, strategic marketing consulting, coaching and support services. She is also the author of the best-selling book Branding & Marketing YOU, the first South African based personal branding and marketing book.

For more information on Rachelson or Branding & Marketing YOU, visit: