The campaign is in honour of America’s Black History month and shines the spotlight on men who have either excelled in various industries or implemented projects that promote black brilliance.
Ndaba joins Sony Pictures Vice President Devon Franklin, TV producer Nick Cannon, Oscar-nominated director Lee Daniels, Grammy award-winning record producer Kasseem “Swizz Beatz” Dean and actor Forest Whitaker on the list of trailblazers being recognised.
BET will air a two-minute video of each Man of Change speaking about his life experiences and the projects they are involved in. Each man will also be profiled on the website.
Ndaba was featured in an online post by BET in which he spoke about his foundation, Africa Rising. Ndaba says his foundation aims to publicise a positive image of Africa through programming, films, media and social interaction, to change the mindset of young Africans and the world at large.
We have to break down the misconceptions that exist surrounding Africa. Africa is not just a place of war, poverty and disease, and dictators. Africa is the birthplace of humanity
The 31-year-old holds a Bachelor’s degree from the University of Pretoria with a major in Political Science and International Relations. He is also the co-founder of the Mandela Project, a company that works to honour the memory of Mandela through various initiatives.
Speaking to BET, Ndaba said messages within mainstream media and popular culture do not expose the youth to a positive image of the African continent.
“We have to break down the misconceptions that exist surrounding Africa. Africa is not just a place of war, poverty and disease, and dictators. Africa is the birthplace of humanity. The focus of my foundation, Africa Rising, is to change the global perception of Africa by working together to help highlight and identify areas for social and economic development that young people from around the world can engage with.
“We believe that once African youth are re-educated about their worth and value, our ability and effectiveness to solve our own problems will multiply exponentially,” he said, adding that preconceived notions that all Africans suffer because of poverty, crime and HIV can be changed.
Ndaba, who is the son of Makgatho Mandela, also serves as Deputy President of the Pan-African Youth Council which works closely with the African Union.