The trendy grooming hub is an exciting addition to the Sorbet stable, with its niche offering of everything “man”, including man shaves, man haircuts and colour treatments, man facials, man waxes, man hair and body products, right through to manlys and pedis.

With a focus on the experience, Sorbet Man customers can now enjoy their grooming treatments along with complimentary shots of whisky or espresso. It’s the kind of service excellence that Sorbet is known for and that regulars have come to expect from every Sorbet store nationwide.

“Sorbet Man is the real man’s answer to looking good and feeling good, without the fuss. It’s a space for men to be men; to express their individuality and to embrace their new-age manliness,” says Ian Fuhr, founder of the Sorbet Group, author of Get That Feeling and co-partner of Sorbet Man.

Launching on 12 September, the new venture is about cultivating a sophisticated male grooming culture among men of all ages. The outlet will also have a loyalty programme called Sorbet Man Groomers’ Club. As a Groomers’ Club Member, customers will automatically earn Man Points when they go for treatments. The more you groom, the sooner you get to upgrade to Platinum Groomer status, affording you access to loads of Sorbet exclusive offerings and event invitations.

“We don’t see Sorbet as a business, but rather as a family, which we wish to keep growing. Besides, it was about time the Sorbet Group had a big brother,” continues Fuhr.

For more information about the Sorbet Man launch event and enquiries about the grooming bar, email info@sorbet.co.za or visit www.sorbet.co.za