This puts Laduma in the same prestigious league as the immensely talented Vivienne Westwood and the late Alexander McQueen.
Ngxokolo’s fashion brand, MaXhosa by Laduma, is deeply inspired by his Xhosa heritage. He started with a modern, chic interpretation of traditional knitwear suitable for Xhosa initiates, allowing wearers to seamlessly navigate contemporary society, while keeping African traditions close to their hearts.
His MaXhosa shawl from his Autumn/Winter 2016 collection was recently voted the Most Beautiful Object In SA at the 2016 Design Indaba.
Impressed by his exceptional craftsmanship and love of tradition that transcends and influences time and so mirrors Chivas Regal’s own approach to its actions, the company approached Ngxokolo to create limited-edition packaging for its much-loved 18 Year Old scotch whisky.
The pack will be sold exclusively at Makro and selected Norman Goodfellas stores and consumers can get theirs in time for the Easter period. It contains a bottle of fine 18 Year Old Chivas Regal and two elegant whisky tumblers, all beautifully encased in Ngxokolo’s bright yet sophisticated designs. With only a thousand packs available, it is sure to be a collector’s item.
Consumers stand to win MaXhosa by Laduma knitwear by purchasing a limited-edition Chivas Regal 18 Year Old pack from their nearest Makro branch.
The collaboration between Chivas Regal and Laduma Ngxokolo has resulted in a product that is a fine balance between bold and elegant, traditional and cosmopolitan, thus perfectly harmonising with the 18 Year Old scotch.