Status deodorant was recently re-launched and as part of its re-birth, the brand will be launching four new deodorant fragrances.
This relaunch is accompanied by a campaign that celebrates gents who are all about the hustling life and go after exactly what they want: “Men of Status”.
The men chosen to head up the campaign – the new brand ambassadors for Status – include footballer George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJs.
READ MORE: Mamelodi-born Lebese heads to Sundowns
“Through their infectious and unstoppable energy, each of the four self-made achievers have put in the hours, persevered and got things done. Together, they embody the collective attitude of what it means to hustle. At Status, we understand the high-pressure, high-risk environment of the hustle. It’s why Status is an integral part of the mental and physical preparation for the hustle,” says Angel Musoni, Senior Brand Manager of Personal Care at Tiger Brands.
Each ambassador embodies the spirit of each of the four new deodorant fragrances. Bandile Mbere represents the Rich Ebony scent, Banele Mbere represents the Fierce Spirit scent, Lebese will represent the Pure Endurance scent and Proverb embodies the Strong Legend scent.
As Major League DJz, Bandile and Banele Mbere are pushing the boundaries of South African dance music, mixing elements of hip-hop, jazz and percussion, which, along with their extraordinary live performances, place them on the cutting edge of the hustle.
“For me, it’s about moving up, it’s about believing in yourself, especially when others don’t. I like to get stuck in and put in the hard miles, the hustle. I want to be the last man standing, work up a sweat and smell great doing it!” says Lebese, who also recently launched his own non-profit foundation to serve children, youth and communities through education, sport and empowerment projects.
The deodorants are set to be released across the country in October.