DJ Dimplez recently came under fire when the original artwork for his latest single, What a Night, started doing the rounds on social media.
The artwork shows the DJ carrying a seemingly drunk woman who can’t walk on her own, holding what seems to be a bottle of an alcoholic beverage. The lights behind them indicate that they are coming out of a club and making their way somewhere.
READ MORE: Rape culture: what has gone wrong?
Social media users started accusing the DJ of perpetuating South Africa’s out-of-control rape culture through the artwork and he has since taken it down and apologised in a statement.
“I would like to apologise. With the release of my latest single, What a Night, it has been brought to my attention and realisation that the supporting artwork calls to mind rapist stereotypes. I sincerely apologise to anyone who was offended by the artwork,” DJ Dimplez said in his statement.
Why can’t “what a night” mean a great night with the boys and not getting girls helplessly drunk in a violent country like SA? This sucks. pic.twitter.com/Th5khqQx7O
— Sadie Torquato (@SadieWiggles) October 2, 2017
He went on to say that he never intended to promote “senseless rape culture” nor did he intend on promoting the abuse of women. He further explained that he prides himself on producing material that doesn’t incite violence and that is inclusive and respectful to audiences.
“Any failure of that, I will act to work on immediately, while revision to the artwork has already been made. The offensive artwork will be removed from all supporting visuals to the single release. I am deeply sorry for the hurt that this has caused,” he said.
While the DJ has come under fire, there have been some people that have come to his defence, saying that the artwork depicts something that happens often, and that the DJ is depicting himself as another guy helping a drunk woman get home.
One user, @Lindo_Mnisi, wrote: “The artwork, to me, says ‘when a lady is drunk at a club, a good Samaritan MALE must assist to take her to a place of safety or Uber’.”
What are your thoughts?