The three-year deal between Mamelodi Sundowns and Hyundai encompasses shirt sleeve sponsorship, the supply of Hyundai vehicles to the club and a marketing partnership that includes co-promotion of all vehicles in the Hyundai range in South Africa.
Sundowns Chairman Patrice Motsepe said it was a “partnership of leaders”.
“What we would like to do is to encourage most of our supporters to consider Hyundai, because these are world-class vehicles. I would like as many South Africans to be aware of this special partnership,” he says.
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Hyundai Automotive SA CEO Niall Lynch said they have recognised Sundowns’ success and where it comes from.
“Our values are similar to their values. We are very excited about partnering. This is not a sponsorship, this is a partnership between ourselves and the club and we are looking forward to bring value to the Sundowns fans,” he says.
Lynch says Sundowns are proven winners and so the club was an obvious choice for sponsorship.
Motsepe says his club has a R120 million deal with the Department of Education and Safa to sponsor and promote school football.
“As far as our partnership is concerned, I would just like as many people as possible to test-drive a Hyundai,” he says.
As a global brand, Hyundai has 15 years of experience in global football as an official automotive partner of Fifa.
“We are a young, dynamic global brand that is constantly challenging the norms, so we are proud to introduce this partnership with Mamelodi Sundowns,” says Lynch.
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Sundowns are seven-time PSL champions and the South African and CAF Club of the Year, having achieved success on local, continental and global levels.
Hyundai and Sundowns’ growth over the years have many similarities. Hyundai is the youngest and one of the fastest growing brands in the world; and is now one of the top four passenger car brands in the South African market.
Mamelodi Sundowns was only established in 1970, but today it is a giant of South African football.