According to Google SA, Masilela topped the list of trending South African searches as well as trending personalities.

This year’s trending searches show just how more South Africans are embracing all things local – from celebrities to TV content to homegrown events – with seven of the top 10 trending search terms being local.

More South Africans are also using Google to search for businesses close to where they are located, typically looking for the nearest pharmacy, dentist, KFC, jobs hiring and hardware stores.

Local soapie dramas Isibaya and Uzalo featured in the top five TV shows searched for over the year.

From a culinary perspective, oxtail recipes were the most searched for, followed by sweet potato, beef stew and vegan recipes.

Check out the top searches below:

Top trending South African searches

  1. Dumi Masilela

  2. Zimbabwe

  3. Cyclone Dineo

  4. Joe Mafela

  5. Karabo Mokoena

  6. Joost van der Westhuizen

  7. Black Friday

  8. Mayweather vs McGregor fight

  9. Fast & Furious 8

  10. Hurricane Irma

Trending personalities

  1. Dumi Masilela

  2. Joe Mafela

  3. Joost van der Westhuizen

  4. Zodwa Wabantu

  5. Mandla Hlatshwayo

  6. Lundi Tyamara

  7. Simphiwe Ngema

  8. Grace Mugabe

  9. Hugh Hefner

  10. Chester Bennington

Top “near me” searches

  1. Pharmacy near me

  2. Dentist near me

  3. KFC near me

  4. Jobs hiring near me

  5. Hardware store near me

  6. Gynaecologist near me

  7. Printing shops near me

  8. Steers near me

  9. Sushi near me

  10. Doctors near me

Top TV Shows

  1. 13 Reasons Why

  2. Games of Thrones

  3. Isibaya

  4. Uzalo

  5. Big Brother Naija

  6. American Gods

  7. Idols SA

  8. Sex in the City

  9. Big Little Lies

  10. Riverdale

Top searched recipes

  1. Oxtail recipes

  2. Sweet potato recipes

  3. Beef stew recipes

  4. Vegan recipes

  5. Creamed spinach recipes

  6. Halal recipes

  7. Prawn recipes

  8. Spaghetti recipes

  9. Cauliflower recipes

  10. Bread recipes