Pornhub has released its 2017 data recap and South Africa has made the top 20 most frequent users’ list.

Campaign Live reports that it is the fifth consecutive year since the portal started posting a massive year-end analysis on its Insights blog, which is updated throughout the year.

Although the overall visits to the site by women remained at 26% – the same as last year – the top trending search term was “porn for women”, which has increased in frequency by over 1 400%.

South Africa’s top search was for “ebony”, while the world’s favourite categories were Lesbian, Step Mom and Milf.

“We’re very pleased to see such an increase as the number of women enjoying our content increases, it’s important to cultivate content that appeals to their interests,” Pornhub Vice President Corey Price was quoted as saying.

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Campaign Live states that overall, the year represented continued, large-scale growth for the site.

It has been reported that users and content partners uploaded over four million videos, and users submitted over 120 million votes on videos.

According to City Press website, South Africa climbed four places in 2016, contributing to just over 90 billion views of Pornhub around the world.

The Lesbian category, which remained the most popular search internationally for the second consecutive year, could be attributed to the interest of men in bisexual female sexuality and more bisexual women accessing online porn.

In the USA, categories like Step Mom, Cartoon and Step Sister gathered the most frequent searches, with “Celebrity sex tape” seeing a significant growth in numbers.

Pornhub has also revealed that the average time spent on the site has increased by 16 seconds to nine minutes 36 seconds – with the Philippines maintaining the top porn-obsession spot.

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The most popular time for porn viewing is between 10pm and 1am.

Other countries featured in the highest number of visits were the US, UK, Canada, India, Japan, France, Germany, Australia, Brazil and Italy.

Mobile viewing has increased from just 1% of Pornhub visits to over 75% since the sites opened. Price says Virtual Reality (VR) porn moved up 14 spots in search terms and is where Pornhub is looking next.

“In 2018, we’re expecting a huge year for technology-related searches. We’re excited to see how things like AI and smart speakers are tied into pop culture, and in turn into searches on our site,” says Price.

Sources: City Press and Campaign Live