The Daily Show Executive Producer, writer and host Trevor Noah has selected Madinga to helm topical segments for the African broadcast of the show.

The Hollywood Reporter reports global comedy brand Comedy Central has revealed that The Daily Show will start featuring topical segments that will be inserted into the show in Africa.

“As wild as Donald Trump is for America, many countries around the world have Trumps of their own and since The Daily Show is in many countries, we thought: ‘Why not give each country a chance to show off their stable geniuses?’” Noah was quoted as saying about the decision to localise the show on the continent with reports from Madinga.

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Madinga says he is really excited to create a voice for local satire.

“What is really great is this places an authentic spotlight on local comedy and presents a reality that combats the stereotypical perception of Africa. Being part of The Daily Show, I get to join the best conversation in the world,” said Madinga.

Madinga’s career has taken off since his debut in 2012 at the Montecasino Teatro, where he shared the stage with international acts such as Tom Segura.

The stand-up comedian has also travelled South Africa as part of Noah’s Nationwild tour and represented his home country at the Montreux Comedy Festival in Switzerland and the Busan Comedy Festival in South Korea.

Alex Okosi, VIMN Africa Executive Vice-President and MD, says one of the key objectives as VIMN Africa is to provide a platform through its brands for great African talent and content.

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“We are excited that through this localised segment on Comedy Central’s The Daily Show, Loyiso, has an opportunity to continue showcasing his great comedic talent to audiences across Africa and around the world,” says Okosi.

The South African-based correspondent’s segments will air intermittently on Comedy Central across the continent with this regionally targeted report replacing some of the main edition’s original content. The first piece, a field report from the ANC elective conference, will debut in Africa on Comedy Central (DStv channel 122) on Thursday, 11 January, at 9:30pm.

Source: Hollywood Reporter