What does your job entail?

We build luxury fragrance, skincare and cosmetic brands within Africa. My job entails making brands come to life, be it visual, experiential or digital.

What brands are you in charge of?

La Prairie, Guerlain, Sensai, Elemis and Imedeen.

Is there a hierarchy in fragrances?

I wouldn’t say so. However, there are different refining classifications. Fragrances can be classified in terms of their ingredients, attractiveness and hours of wear. I’d say luxury fragrances are the top of the line and a good investment, as they’re given a great deal of attention when conceptualised, tested and produced. They also generally include excellent, naturally sourced ingredients which allow for very long wear.

What are your personal favourite fragrances?

Guerlain L’Homme Ideal. It’s perfect for men of any age and for every occasion. It’s also incredibly long-lasting.

What should men look for when choosing a fragrance for each season?

A man’s fragrance is relative to his personality. For men on the rugged side, I’d suggest a heavier fragrance – something along the lines of an oud-based scent for winter or a woody scent for summer. For the more polished gentleman, I’d suggest a muskier fragrance for winter and a fresh aquatic scent for summer.

Does it matter what fragrance you wear by day or in the evening?

Fragrances are designed with specific occasions and moods in mind, so I think it’s important to wear different ones for day and night. When you change your fragrance throughout your day, it re-energises you and allows you to be more organic in your surroundings. It’s also common knowledge that scents link us to memories: I often find myself remembering a great day or a fun night when I smell a fragrance I wore at the time.

Which five fragrances will always remain classics, in your opinion?

In no specific order: Mr Burberry EDT, Issey Miyake Nuit d’Issey EDT, Guerlain L’Homme Ideal EDT, Guerlain Oud Essential and Terre d’Hermès EDP.


See below our advice around how to choose a fragrance, based on their top notes.

When choosing a fragrance, you first need to decide what appeals to you most – are you a citrus fruit, a forest, a flower or a worn-in, saddle kind of guy? According to the experts, there are six main categories of men’s perfumes. Where do you fit in?

Aromatic: These are rustic scents, but have a freshness that comes from the herbal notes which are commonly used in men’s perfumes. Think rosemary, thyme, mint, fennel, basil, sage, anise cumin and other plants with a grassy-spicy scent.

Chypre (pronounced “sheep-ra”): This is the French word for “cypress”. Chypre fragrances tend to be warm and dry, with notes of bergamot, oakmoss and labdanum (a sticky resin obtained from the cistus or rock rose plant). Together they make for a warm, mossy-woody scent that contrasts with a fresh citrus top note and a hint of bitterness.

Citrus: These are easy fragrances to wear because they have a fresh, clean, fruity, light scent. They’re ideal for daytime.

Floral: Floral scents add a romantic touch to a composition, alleviating some of the heaviness of more tenacious ingredients.

Leather: Historically, this is one of the earliest notes used in perfumery. This family of frgrances features the scents of honey, tobacco, wood and wood tars.

Oriental: Using intoxicating substances like musk, vanilla, exotic resins, wood, flowers and spices as the dominant notes, these scents are warm and sensual. They often have distinctive top notes of orchid, bergamot and mandarin, providing a fruity-floral twist to an otherwise spicy and sexy scent.