Tell us about yourself.
I live in Johannesburg and I’m a lover of classic style. I’ve been in the image and grooming industry for about nine years.
What does your job entail?
We build luxury fragrance, skincare and cosmetic brands in Africa. My job entails making brands come to life, be it through visual, experiential or digital mechanisms.
Which brands are you in charge of?
La Prairie, Guerlain, Sensai, Elemis and Imedeen.
Is there a hierarchy in fragrances?
I wouldn’t say so. However, there are different refining classifications. Fragrances can be classified in terms of their ingredients, attractiveness and hours of wear. I’d say luxury fragrances are the top of the line and a good investment, as they’re given a great deal of attention when conceptualised, tested and produced. They also generally include excellent, naturally sourced ingredients, which allow for very long wear.
What are your personal favourite fragrances?
Guerlain L’Homme Ideal. It’s perfect for men of any age and for every occasion. It’s also incredibly long-lasting.
What should men look for when choosing a fragrance for each season?
A man’s fragrance is relative to his personality. For men on the rugged side, I’d suggest a heavier fragrance – something along the lines of an oud-based scent for winter or a woody scent for summer. For the more polished gentleman, I’d suggest a muskier fragrance for winter and a fresh aquatic scent for summer.
Does it matter what fragrance you wear by day or in the evening?
Fragrances are designed with specific occasions and moods in mind, so I think it’s important to wear different ones for day and night. When you change your fragrance throughout your day, it re-energises you and allows you to be more organic in your surroundings. It’s also common knowledge that scents link us to memories: I often find myself remembering a great day or a fun night when I smell a fragrance I wore at the time.
READ MORE: Fragrances you can share with your girl
Which five fragrances will always remain classics, in your opinion?
In no specific order: Mr Burberry EDT, Issey Miyake Nuit d’Issey EDT, Guerlain L’Homme Ideal EDT, Guerlain Oud Essential and Terre d’Hermès EDP.